Hypermediacy

In contrast to the logic of immediacy that is either erase or render automatic the act of representation and suggesting a unified visual space, hypermediacy expresses itself as multiplicity and acknowledges multiple acts of representation and makes them visible. This especially is understandable in the term of heterogeneity.

"The practice of hypermedia is most evident in the heterogeneous ‘windowed style’ of World Wide Web pages, the desktop interface, multimedia programs, and video games."

Related to our example of Harry Potter Hypermediacy can be exemplified with the homepage of Harry Potter videogames:
http://harrypotter.ea.com/#/HomePage

Hypermedia confronts the user with multiple representations and challenges to consider why one medium might offer a more appropriate representation than another. In this case the user performs an act of remediation.

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