Immediacy

Immediacy is when a medium puts the viewer in a condition of being immersed into a virtual reality. The logic of transparent immediacy is the disappearing act of absorption into a virtual reality, however difficult by the apparatus that virtual reality requires.

With the logic of transparent immediacy the viewer gets a sense of presence in the medium. The viewer should forget that he or she is in fact wearing a head-montered display or is in front of a computer screen. And the viewer should be able to accept the graphic image as his or her own visual world.

Related to our Harry Potter case, the transparent immediacy can be exemplified with the first Harry Potter videogame.

Virtual reality, three-dimensional graphics and graphical interface design are all seeking to make digital technology transparent.

“a transparent interface would be one that erases itself, so that the user is no longer aware of confronting a medium, but instead stands in an immediate relationship to contents of that medium.”

Earlier medias or old medias also sought immediacy through the aesthetic value of transparency with techniques of linear perspective, erasure and automaticity. Painting, photography, film and television have all sought the same immediacy and tried to erase the surface of the picture-plane and erase the fact that there is an artist through automaticity.

Leon Battista Alberti and the transparent immediacy. (Example from the text)

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